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The American Tap Dance Foundation asked us to help them redesign a few of their websites. Forgetting that they are a non-profit organization for a split second, the dollar signs really lit up in our eyes when we saw how many sites they were talking about. Well, as things go, and as much as we wanted to work on all the different sites, the strategic solution really was to consolidate all of the sites under one organizational umbrella site. We suggested the new strategy, they agreed and the work became the catalyst for fundamental changes in the organization. Not to mention that the site was featured in a design book.

View Project | atdf.org