Feb 11, 2008
LEGO Goes Guerilla
These days it’s getting harder and harder for companies to reach their potential consumers via standard advertising methods. Many retailers are now resorting to guerilla style advertisements perfected by street artists. This
LEGO ad using a crane to draw attention to their building heritage is a great example of this kind of advertising.
(I also find it kind of funny, since so many new homes are built like they are put together as if they came out of a puzzle box. Maybe this ad is also making some social commentary? Hmmm… those sneaky LEGO folk!)
