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We all knew this day would come, but who could have prepared for this. Polaroid announced last week that it will cease to produce it’s much loved instant film anymore. The decision was made in effort to reimage Polaroid as a contender in the digital film age. There is some hope for the retro film buff out there, Polaroid is shopping around for a company to license the technology to. Keep your fingers crossed for that, but until than STOCK UP!

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