Sep 11, 2009
LEGO – Kids Shouldn’t Watch Too Much TV
(image source | I Believe in Advertising)
The television, although a great source of entertainment, it’s also
known as the idiot box. And in recent years, its influence on children, due to the content, has become a growing concern among parents.
However, as parents, we can’t stop children from watching television, but we can offer an alternative form of entertainment. One that builds their minds and imagination.
We developed a campaign, which showed scenes from television programmes that were not suitable for children, like drugs, sex and violence. Then, we used the Lego blocks to censor the subject.
(image source | I Believe in Advertising)
(image source | I Believe in Advertising)
Agency | Naga DDB Malaysia
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