Nov 12, 2009
New York Public Library Logo Redesign
The New York Public Library is not different than any other business. As times change and the purpose of your existence evolves, so too much your identity. This video shows the evolution of the new logo design for the NYPL from concept to finished design.
Today’s NYPL is about books… and so much more.
It is about ready access to information, providing digital content and reaching out to our communities both locally and globally. For a library moving forward, we needed a new logo design.
A new logo that is user-friendly, accessible, dynamic and relevant.
A new logo that works well in every medium from print, to products, to our website.
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