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Andrew Miller | Brand Spirit

(image source | Brand Spirit)

Brand Strategist Andrew Miller has set forth to wipe the world clean of any and all branding associated with products, well at least 100 of them. With his Brand Spirit project, Miller intends to white out all associated commercialization of 100 goods and leave them in their purest form.

“Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form.”

(image source | Brand Spirit)

Source | NOTCOT


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