Questioning the effects of watering down a brands identity, Mehmet Gozetlik of the design collective Antrepo set forth to deconstruct some leading brand packaging. Dissecting the process from it’s original form to the bare minimum you can decide for yourself if you’d be drawn into buying the product, or passing it over for the yellow box generic.
Truth is advertising is arguably lax in today’s world. Bringing some honesty to the forefront, Viktor Hertz has revamped some famous brands to more accurately represent what they are. See more here.
After the last post I felt it necessary to point out the true pioneers of getting up via giant rooftop markings. Enter The Powers of KATSU and a 120 foot rooftop skull. Yet another example of corporate america finally catching up to those crazy kids and their spray paint!
Hey kiddies, gather around – today’s lesson is GO BIG, or GO HOME! While most people are worrying about shrinking down their QR codes to hide away in a lonesome corner, a few brave entrepreneurs are rocking building sized QR codes that can be viewed via Google Earth. Now, if you’ll excuse me, I have a bucket of paint I need to put to some use on our rooftop.