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Growing up I don’t believe there was a child in any country (where available, so don’t get all snobby and tell me about your LEGO-less childhood in Tuvalu) that didn’t play with LEGO’s. While from time to time all kids go through a fling with some other false idols, for me it was G.I. Joe and He Man, the simple brilliance of those little blocks is where you always return. LEGO’s have captured the imagination and provided an outlet for children every where to create what their heart desired. After all, you don’t stick around for 50 years if your product is a mere fad. In recognition of the LEGO brick turning 50 this year, LEGO is publishing a “Collectors Guide” documenting all of their nearly 8,000 sets produced between 1958 and 2008. Pick up your copy when it becomes available later this year and take a stroll down the LEGO brick road.

Via The Brothers Brick

Come and listen to a story about a man named Jed
A poor mountaineer, barely kept his family fed,
Then one day he was shootin at some food,
And up through the ground came a bubblin’ crude.

Oil that is, black gold, Texas tea.

Well the first thing you know ol’ Jed’s a millionaire,
Kinfolk said Jed move away from there
Said Californy is the place you ought to be
So they loaded up the truck and moved to Beverly.

Hills, that is.
Swimmin pools, movie stars.

The Beverly Hillbillies!

These days it’s getting harder and harder for companies to reach their potential consumers via standard advertising methods. Many retailers are now resorting to guerilla style advertisements perfected by street artists. This
LEGO ad using a crane to draw attention to their building heritage is a great example of this kind of advertising.

(I also find it kind of funny, since so many new homes are built like they are put together as if they came out of a puzzle box. Maybe this ad is also making some social commentary? Hmmm… those sneaky LEGO folk!)

How cool is this. Via The Brothers Brick is the head of the Predator, created out of LEGO’s by user misterzumbi. I’ll be waiting for the Alien, head version!

Have you been trying to build speakers for your iPod out of your favorite building blocks? Stress no more LEGO lovers, available from fredflare.com is the LEGO inspired retro block iPod speakers. Available in all the classic colors for just $25.00, this is at minimum a conversation piece that you can bring to the next D&D gathering.

Recently leaked is this image of the upcoming LEGO Castle Chess set. There is no set date for the release of this set, nor on the hefty price tag that is sure to accompany it. For now, we will just have to settle for this image.