The New York Public Library is not different than any other business. As times change and the purpose of your existence evolves, so too much your identity. This video shows the evolution of the new logo design for the NYPL from concept to finished design.
Today’s NYPL is about books… and so much more.
It is about ready access to information, providing digital content and reaching out to our communities both locally and globally. For a library moving forward, we needed a new logo design.
A new logo that is user-friendly, accessible, dynamic and relevant.
A new logo that works well in every medium from print, to products, to our website.
The debate over the “patriotism” of SABER’s Health Care reform ad is heating up. The ad has been all over the news with both sides of the political spectrum weighing in on the message it is sending. The ad was created, and selected as one of twenty finalists in the DNC sponsored Health Care Reform Video Challenge. Take a look at the video and leave us a comment about what you think about this.
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