Like most of us I probably walk past close to a thousand advertisements every given day, but tend to ignore almost all. However, this morning a particular ad (an illegal one at that - I’m looking at you NPA) caught my eye. While walking to work, I passed one of many boarded-up construction sites (more shopping coming soon!) and was struck by something that subconsciously jumped out at me - a headless Shakira. Now sure, I have dreamed about chopping the heads off of many of these dime-a-dozen, studio produced, pop stars many times before, but this time it wasn’t just a daydream. That is when I recognized the handiwork of Decapitator in this adjusted Rolling Stone magazine ad for the latest issue with Shakira on the cover. After snapping the above pic I went into the office and pulled up the Decapitator’s Flickr page to learn that beyond his modifications to a few NYC ads, he also planted a few modified versions of this months Rolling Stone in the Union Square Barnes & Noble. Now, I have been kind enough to inform you of all this, so if you make your way to BNN and see the Decapitator Rolling Stone issue - GET ME ONE TOO!
For those of you who do not already know, DJ AM was tragically found dead in his NYC apartment this past Friday. He was 36 years old. In September of 2008, DJ AM and drummer Travis Barker nearly died while escaping the burning remains of their airplane that crashed during take-off. In memory of the man who just wanted everyone to party and have a great time I submit to you my favorite track from the DJ AM & Travis Barker collaboration.
I would say completely bitten off of Oren Lavie’s “Her Morning Elegance” video, but that wouldn’t be fair. To be inspired, or influenced is different than to copy, and as Truman said; The only thing new in the world is the history you don’t know. Inspiration can be divine, and quite frankly in the advertising realm, it is plain logical. Ideally you want to relate to your audience. Using a highly successful video as an influence for your ad is one sure way to positively relate to your target audience. Despite the clear basing of this ad on the Oren Lavie video, it also fits into the artistic, somewhat psychedelic style of many existing target ads. You know, the ones where, for example, Tide logos are spinning around as if I am looking through a kaleidoscope. To put it simply, the Target Colour Campaign ad, designed by The Campaign Palace, Melbourne, is a great spot for the brand. Enjoy.
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