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Helvetica - A Documentary

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Helvetica just turned 50 and what better way to celebrate the font of fonts then with its own full length documentary? Below is the trailer that was created to run for the NYC tour of the film.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.

Steve Powers Does Dublin Part Deux

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Early this week, I posted the pigeons in paradise (or at least that’s what I am calling it) piece put up by my man Steve “ESPO” Powers over in Dublin. Stevie P is over in Dublin on a Fullbright Scholarship and has been damn busy since he has been there. Check out the style…

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Parallel Strokes

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No, this isn’t about some bizarre sporting event at the local sex shop, but rather a cool new book charting the history of graffiti and its relationship to type design.

Parallel Strokes is a collection of interviews with twenty-plus contemporary typeface designers, graffiti writers, and lettering artists around the world. The book is introduced with a comprehensive essay charting the history of graffiti, its relation to type design, and how the two practices relate in the wider context of lettering.

Interviews within include conversations with pan-European type design collecitve Underware, Japanese type designer Akira Kobayashi, American graffiti writer and fine artist Barry McGee/Twist, German graffiti writers Daim and Seak, American lettering artist, graphic designer and design eductor Ed Fella, among others. Parallel Strokes is an enquiry into the history, context, and development of lettering today, both culturally approved and illicit.

The result of a six years of research in the combined arts of lettering, graffiti, and typeface design, Parallel Strokes is a collection of interviews some of the best letterform creators in the world today.

Chaz Bojorquez talks about the origins of barrio graffiti in Los Angeles and the evolution of the craft. Fellow Angeleno, vernacular graphic designer Ed Fella, speaks about his history in lettering and how he earned the title “The King of Zing” in Detroit design and illustration circles. Famed Japanese type designer Akira Kobayashi discusses Roman and Japanese letterforms while showcasing a lifetime of type design work. European graffiti writers Daim, Seak, and Delta share their thoughts on dimensional graffiti lettering while American graffiti writer Mike Giant talks about vernacular lettering, typeface design, and the evolution of graffiti handstyles. Parallel Strokes is richly illustrated throughout, featuring copious previously unpublished work by the interviewed artists, as well as supplementary illustrations and photographs detailing contemporary and historical trends in graffiti and type design.

The softcover, 244 page book is available now for $20. and free shipping worldwide! The first 100 orders also come with a free 17″ x 20″ Parallel Strokes poster. Click here to order.

26 Types of Animals

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While searching the web for random anythings to write about, I came across this interesting study in fonts on Flickr.com. Check out all the images and read the story behind them here.

Filed Under: Typography, Design

Brown Boobie

www.asdlabs.com - AS|D LABS  - INTERACTIVE DESIGN AND DEVELOPMENT - USER INTERFACE DESIGN - CUSTOM APPLICATION DEVELOPMENT - SoHo NYC - 212-866-4402 - ASD LABS - ASDLABS- AS|DLABS - Brown Boobie Fashion Elegant Sleek Chic

Brown Boobie’s line of travel wear (for the jet-setter) begins with chic simple clothing which allows the collection to build up to a fun fashionable, all year round wardrobe. We designed a logo for them that takes to the air as elegantly as the bird it’s named after.

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What Font says “Change”?

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From the Boston Globe, a comparison of typefaces used by the different Campaigns. The Obama campaign has always stood out as being miles ahead of the competition aesthetically (check out the website for one), and their typography reflects that. Even if he loses (and especially if he wins) I suspect the design approach of the Obama campaign will be repeated in future campaigns.

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Recent Projects

When we're not wasting time spewing our opinion on this blog, we're an interactive design firm. These are some of our latest projects...